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Top 5 Reasons Mortgage Brokers Are Making the Switch from Retail Banks

In today’s dynamic mortgage industry, more and more mortgage brokers are choosing to leave behind the corporate structure of retail banks in favor of independence. As an independent broker, you have the freedom to build your own operations, increase your earnings, and offer a wider range of products to your clients. Below are the top five reasons why brokers are making the switch—and how IMB™ is the perfect partner for success.

Illustration of a businessman climbing upward on bar graphs with an arrow pointing higher, symbolizing career growth and rising mortgage broker success.

1. Higher Earning Potential

One of the biggest reasons mortgage brokers are leaving retail banks is the ability to earn more money per deal. At retail banks, brokers often face rigid commission structures and lower compensation compared to what they can achieve independently. By becoming an independent broker, you have the power to negotiate your own compensation with lenders, ensuring you get the best deal for both you and your clients.

At IMB™, we’ve seen our brokers earn, on average, $3,000 more per deal than those tied to retail banks. The freedom to negotiate means you’re no longer limited by corporate guidelines—your earning potential is in your hands.

Illustration of a hand holding a house with arrows pointing to dollar, percentage, and home icons, symbolizing mortgage brokers’ freedom to offer diverse lending products and rates.

2. Freedom to Offer a Broader Range of Products

Retail banks are often tied to their own lending products, which can limit the mortgage solutions you can offer to your clients. As an IMB™-licensed loan officer operating under your own DBA, you gain access to a wide network of lenders and products, allowing you to offer more competitive and tailored solutions. This freedom empowers brokers to meet the unique needs of each client, whether it’s finding the best interest rate, loan terms, or specialized programs.

IMB™ ensures that brokers have access to an extensive array of products from various lenders. This not only increases your ability to serve clients effectively but also sets you apart from the competition in terms of offering better options. Through the IMB™ Portal, brokers can use the built-in Program Search tool to instantly see which lenders offer specific loan programs—saving time and ensuring clients are matched with the right products quickly and accurately.

Illustration of a businesswoman standing beside directional signs labeled “Autonomy” and “Flexibility,” symbolizing the independence and work-life balance mortgage brokers gain after leaving retail banks.

3. Greater Autonomy and Flexibility

Working under a retail bank can feel restrictive for many mortgage brokers. You’re bound by the bank’s policies, marketing strategies, and sales quotas. In contrast, independent brokers enjoy flexability to manage their own brand and operations. You decide how to run your operations, how to market your services, and how to engage with your clients. This flexibility leads to greater job satisfaction and a better work-life balance.

At IMB™, we support this independence while providing the resources and guidance you need to thrive. Whether it’s marketing support, lead generation, or compliance management, our tools help you stay on top of your business while enjoying the flexibility and autonomy that comes with managing your own brand.

Group of smiling professionals collaborating around a table, representing the supportive community and shared resources available to mortgage brokers outside traditional banks.

4. A Supportive Community and Resources

Transitioning from a retail bank to becoming an independent broker can feel daunting—but it doesn’t have to be. One of the biggest advantages of working with IMB™ is the supportive community of brokers and experts that come together to help each other succeed. With access to the IMB™ Portal, brokers are connected with real-time support, from loan processing to underwriting assistance.

This sense of community ensures that you’re never on your own, even as an independent broker. From answering complex questions to providing mentorship opportunities, IMB™ creates an environment where brokers can continuously grow and expand their knowledge.

Illustration of a businesswoman working on a laptop with branding icons and profile graphics, symbolizing mortgage brokers building their personal brand and professional identity outside retail banks.

5. Brand Building and Personal Identity

In a retail bank, you’re one of many brokers working under the same corporate brand. This makes it difficult to establish a personal identity and stand out in a competitive market. As an independent broker, especially one operating under a DBA (Doing Business As), you have the freedom to build your own brand, communicate your unique value proposition, and connect with your target audience on a deeper level.

At IMB™, we help you establish your brand by providing marketing resources and expert guidance. From building a custom website to leveraging social media, we equip brokers with the tools to differentiate themselves in the marketplace. This personal branding freedom is invaluable in building client trust and growing your business.

IMB™ registers your DBA with the NMLS and secretaries of state, ensuring full compliance and brand consistency across your website, email, and marketing materials—so your professional identity remains seamless even if you make a company move in the future

Ready to Make the Switch?

If you’re a mortgage broker tired of the limitations imposed by retail banks, it’s time to consider making the switch to operating under your own DBA with IMB™. With IMB, you’ll have the support, tools, and community you need to not only survive—but thrive—as an independent mortgage broker.

Whether you’re looking for higher earnings, more product flexibility, or the freedom to build your brand, IMB™ is here to guide you every step of the way. Take control of your future and make the switch today.

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  • Claudia Fernandez ★★★★★ 2 months ago
    Working at IMB has honestly been a great experience. As a Loan Officer, it’s refreshing to be part of a company that actually supports you not just with words, but … read more with real tools, knowledgeable people, and systems that work.
    The team here knows what they’re doing and are a great support, I’ve been able to focus on what I do best helping clients without getting bogged down in red tape or chasing support.
    One of the biggest wins for me is being able to grow as a reverse mortgage specialist with the backing of a company that understands the product and the people we serve.
    If you’re looking for a place that lets you be independent but still have solid support when you need it, IMB is the place.


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